Campaign:
Customer perspective:
What is your target group, how and where do they make a purchase? By whom is your targeted audience influenced? How can this group best be reached?
Detailed knowledge about your customers, and what motivates/influences them, is a key component to building a targeted marketing campaign. Adressing them in their language is an important factor as well as assessing the key words your customers will search for. The preferences of your audience determine the channels you should promote your products on.
Product perspective:
What are the unique selling points (USP`s) of your product? Is your product complementary or a substitute to other products?
Considering the questions above will make your product placement and product promotion even more targeted and successful.
Market perspective:
Are the services offered around the product aligned with the local expectations and legal requirements?
These are mostly "Hygiene-Factors" (cf. Herzberg`s Theory of Motivators and Hygiene Factors) as their presence is not improving customer satisfaction but their abscence leads to unsatisfied customers.
Regulatory:
Registrations:
Does my product need to be registered? Do I need certain security labels? Do I need to register my packaging?
Avoiding fines or legal challenges beforehand is most certainly the more efficient way. Having a local partner to support you can help avoid such cases.
Tax perspective:
At what point do I need to register for a German VAT Number?
First you will need to evaluate if your sales to Germany are "taxable goods and services". If yes, you will need to register if your revenue reaches a certain threshhold.
Rules and Regulations:
Which law is applicable to my sales into Germany? Are there any rules and regulations limiting my marketing campaign?
There are multiple factors that need to be considered. The applicable law depends on your customers (B2B or B2C) and the agreement you have with them. Rules and regulations that could affect your marketing campaign include "Youth protection Laws" (Jugendschutzgesetz) and the Competition Law" (Wettbewerbsrecht).